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Sue Sinclair, Founder and Chief Executive Mom, Raspberry Kids
Sue Sinclair
Founder and Chief Executive Mom
Raspberry Kids
The Story of Raspberry Kids

The last few years have been a bit of a blur. It all started in April of 2005 with the birth of our beautiful daughter, Jamie. The emotional high we felt becoming new parents was bittersweet as my father passed away just 9 short days after his first grandchild was born and my husband's father passed away 6 weeks after that. In less than 8 weeks of life, our little girl had lost both of her grandfathers, not quite the babymoon we had expected and read about in the parenting magazines. As both of our family's live afar, we were on a plane with Jamie when she was just 56 hours old and have been on the road ever since.

It was during our travels that I first started to develop a passion for finding new and unique children's products. I've always had a very neutral wardrobe of blue's, brown's and black's but I started to find myself being attracted to pink for the first time in my life. I have never really enjoyed shopping for myself but shopping for my daughter became one of my favorite past times. I also started reading labels and became keenly aware that there is a huge difference in the quality of children's products and the old adage "you get what you pay for" still seemed to ring true.

My mother being a bit of a pack rat resurrected several of my infant toys, blankets and outfits from when I was a baby and the quality of these products was far superior than a lot of the products available today. How often have I heard my mother say "They just don't make things like they used to." I didn't necessarily want to admit it but once again she was right.

Our family expanded with the addition of our uber handsome son, Riley in September of 2006. With only 17 months between the kids, our pace of life and craziness factor had increased dramatically. We now had the "million dollar family" or so we were told was the expression that is used when you were blessed with both a boy and a girl.

We continued to travel and we attended a friends wedding in Hawaii with a toddler and a three week old. We have been to New York, Boston, San Francisco, Australia and Europe in addition to trips within Canada where I am continually on the hunt for the best of the best when it comes to children's products.

One day when we were actually back home in Vancouver in between our travels, I served the kids raspberries for lunch and as kids do, they started wearing them on the ends of their fingers, and from then on, I referred to them as my Raspberry Kids.

As my second maternity leave was coming to a close, the roller coaster went sideways again. My mother was diagnosed with cancer and the better part of the last year was spent carting the kids back and forth between our home in Vancouver and Winnipeg where my mother lived. She passed away in February of this year.

Recognizing that life is far too short, my decision not to return to the corporate world has been one of the best choices I have made. It is very liberating (not to mention a tad scary!) to become the boss of me and the master of my own fate.

Countless hours and research have gone into finding products that embody our tagline of fresh, healthy and fun and we are very excited and proud of our Raspberry Kids collection. As parents, we have focused on quality, craftsmanship, usability and good value versus quantity, price and simply accumulating stuff. As gift givers and receivers, we look for unique products and products that tell a story. We are pleased to feature many products that are made in Canada, the USA & Australia, several items that are made By a Mom, For a Mom as well as many award winning products and products that are environmentally friendly and/or socially responsible.

My parents taught me that hard work, perseverance and a little elbow grease can take you a long way and I am thrilled to have the opportunity to combine my passion for sourcing children's products with my love of customer service, sales and technology. Our third child, has finally arrived.

This "pregnancy" has been much more difficult then my previous two and the "labor" involved has lasted for months, not hours, but Raspberry Kids is our new pride and joy and we are so very pleased to share this venture with you.

Graciously yours,
Sue Sinclair
Chief Executive Mom, Raspberry Kids